Adoption FRICTION Audit
Expert audit of a critical user flow with a ranked list of issues and what to fix first
One core journey
Nielsen's 10 Heuristic & friction Audit
Focused session replay analysis
PrioritiseD issue list with I/E score
FIX the friction that keeps your activation low
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7 business day
Why to opt for an Audit
It saves you 2 - 4 weeks of designing and testing the wrong solutions. Valuable time your team can spend on the next release.
Adoption Friction Audit translates
analytics noise - users drop off here - into
diagnostic clarity - here's why in plain language and here's what to fix ranked by impact & effort score
When to opt for an Audit
You’re burning CAC
because users never reach first value
Signups never touch the core workflow.
User intent at a step is unknown and Analytics funnels shows drop‑offs,
Repeated onboarding tweaks fail
Critical features are not being used and are capping long‑term value
Monetising Features stay below 15–20% adoption
Exports to Excel - more than in‑product workflows
Roadmap reviews focus on underused “big bets” with unclear root cause.
Analytics told you where adoption fails, but you still don’t know why
Analytics show 80% drop with no clear behavioural explanation.​
Multiple A/B tests ship remain flat
Internal theories lacks behavioural evidence
Your current adoption ceiling breaks the growth and retention math
NRR and CAC payback targets clash with shallow, stagnant feature usage.
Churn clusters around non - adopting accounts
​New features increase product complexity without shifting revenue patterns.
What an Audit looks like
Situation
FinTech app: 70% drop‑off at KYC; unclear if compliance, UX, or value issue​​
Result
Simplifying KYC path and clarifying limits lifts completion by 15 - 25% in the next release cycle.
8 critical fixes identified such as ("continue solo" button, clearer microcopy, adjusted progress bar) combining analytics and user behaviour.
process
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Map end‑to‑end flow:
signup → KYC → first action
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Run heuristic evaluation and flow review on key steps
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Sample session replays at main drop‑offs; tag friction patterns​
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Scan support tickets ​​for onboarding/KYC themes.​​
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Synthesise into top issues and prioritise by impact × effort​​
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Present findings with walkthroughs
How an audit adds value
A tight, decision‑ready package that converts vague “activation problems” into a concrete, prioritised fix list that product and engineering can ship in the next sprint.​
Deliverables
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Friction Check Report (PDF/Notion): Flow diagrams, prioritised issue list, impact/effort matrix, annotated screenshots.​​
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Issue Detail Cards (per issue): Problem, heuristic violated, user impact, proposed solution, expected outcome.​
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Video Walkthrough (5–10 min Loom): Screen recording narrating top problems and quick wins.​
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Optional: 30-minute review call to discuss prioritisation.​
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