For Product Teams
IS your feature not being adopted?
We find the exact reasons - in 10 days
For VC-funded B2b SaaS
We’re a specialised user research partner, running adoption audits, deeper user studies and design experiments to pinpoint why users don’t adopt your key features - and what to fix first to move activation, retention, and expansion.
Download a free 6-barrier Adoption Checklist for your team (Notion template)
Analytics + Heuristics + Behavioural psychology
Amplitude will tell you "what" & "where"
We will tell you "why"
Heuristic evaluation + usability frameworks
User behaviour expertise
Revenue focused UX strategy ​
Eleventh Man is a User research and Design innovation Studio
Problems you keep Encountering
"Pipeline and roadmap are strong but what’s missing is meaningful adoption of the KYC, payments, and features that drive renewals and expansion" - VP of a fintech SaaS
Users never reach the ‘aha’ moment
The data says one thing, the team another
Different user roles adopt at different rates
Flagship features shipped, only 10% uses them
Try Self Diagnosis Toolbox for free (Notion templates)
6 Barriers to Adoption checklist
The Churn Autopsy Template
'The Bad feature' Decision Tree
Established scope
Precise deliverables
Executive-ready documentation
How we Help with AdoptioN Issues
ADOPTION Proof Sprint
Need user validation
UX Audit + Deep Jobs-To-Be Done research
Redesigned Feature and flow
Validated prototype testing with real users
Let's take a look at the workflow
Get 2-3 Free testable hypotheses for - why your adoption is stuck?
No prep required.​ We just need instrumentation and we’ll leave you with hypotheses to test.